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The Pipeline: Turning attention into leverage

Visual brand systems, early monetization, strategic team building, digital strategy at industry scale & momentum that compounds.
  • KEXP
  • Feb 28 from 12pm to 5pm PST
  • 25 person capacity

Overview

This is The Pipeline — a workshop that brings high-level industry professionals back home to Seattle, reconnecting the Washington music scene with those who began their careers here or stayed while rising to the highest levels of the industry.
 
This is not an entry-level session, and it is not a social media workshop. It is an advanced discussion about how attention becomes belief, why most momentum never converts, and whether you are clear enough to invest in.

Most workshops stay surface-level, focusing on beginner topics, general motivation, or broad advice. This is different.

The Pipeline is a five-hour, limited-capacity deep dive with professionals who actively work with some of the largest artists in the industry — across management, digital strategy, ecommerce, touring, distribution, production, visual direction, and more.

The session features Pinder Songs, Eitan Schorr, and Ryker, with real-time perspective from Oblé Reed.

Attendance is capped at 25 participants to protect depth, focus, and real conversation.

This is a participatory room. Come prepared to engage.

Artists / Producers

  • Your EPK ready (digital and accessible)
  • One song ready for review if called upon
  • The ability to clearly articulate your project, positioning, and goals

Managers / Industry Professionals

  • A clear overview of the project(s) you’re building or intend to build
  • A short bio, résumé, or professional profile outlining your experience, focus, and interests
  • The ability to articulate what kind of artist, team, or lane you’re aiming to work in

Not everyone will be reviewed — but everyone should be prepared.

What We’ll Cover

  • How the industry reads artists
  • Visual brand systems that create clarity and confidence
  • Social and digital strategy evaluated at industry scale
  • When monetization actually changes how you’re treated
  • Strategic team building and timing
  • Turning early wins into momentum that compounds

Agenda

12:00 PM – 1:30 PM
BREAKOUT SESSION 1: How the Industry Reads Artists

Ryker, Pinder Songs

Focus: How artists are interpreted — before meetings, before advocacy, before deals.

15 Minute Break

1:45 PM – 3:15 PM
BREAKOUT SESSION 2: From Attention to Conviction

Ryker, Eitan Schorr

Focus: Why most attention never becomes belief — and how digital and social strategy are evaluated at industry scale, not creator scale.

15 Minute Break

3:30 PM – 5:00 PM
BREAKOUT SESSION 3: Applying Leverage in Real Time

Ryker

Focus: How belief turns into real decisions while momentum is still fragile. With real-time perspective from Oblé Reed

Lineup

Eitan Schorr

Eitan Schorr is an innovative project manager and digital marketing strategist with a proven track record of driving audience growth, brand visibility, and impactful artist campaigns across the music industry. Previously at Santa Anna, Alamo Records, and OVO Sound, Eitan spearheaded digital rollouts that garnered over 2.1 billion views on Snapchat and led to high-charting Billboard placements. Notably, he played an integral role in the digital campaign for PARTYNEXTDOOR & Drake’s Some Sexy Songs 4 U, which debuted at #1 on the Billboard 200—marking PARTYNEXTDOOR’s first #1 album. He also led marketing for 2024’s breakout country star Bayker Blankenship, helping earn his first platinum record with the viral hit “Maxed Out.” Most recently Eitan played a key role in the exponential rise of rock artist Jutes, who went viral at Vans Warped Tour in 2025 with over 20 million social media views and performed his single “It Takes Two” on The Tonight Show Starring Jimmy Fallon. The track is currently climbing the Alternative radio charts at #34.

Eitan has collaborated with artists across all genres—including PARTYNEXTDOOR, Drake, Mike Posner, DJ Snake, Galantis, Kehlani, Lil Durk, Rod Wave, Chuckyy, Lazer Dim 700, Don Toliver, YoungBoy Never Broke Again, Dave Blunts, Bossman Dlow, and many more—contributing to their careers through a wide range of efforts spanning marketing strategy, release planning, brand development, tour management, project execution, and audience growth.

He founded Plugintheox Management, where he developed data-driven strategies that led to over 100 million streams and secured major investments and brand partnerships for clients. His experience spans roles at Artist Publishing Group, where he played a key role in marketing for #1’s with Kehlani, Jackboys (Travis Scott & Don Toliver), and YoungBoy Never Broke Again. He also worked at Work of Art Management with Mike Posner, supporting brand development and project execution.

Eitan blends creative innovation with analytical precision, consistently delivering results through standout campaigns, strategic partnerships, and immersive artist experiences.
 

Pinder Songs

Justin Pinder is a music executive, artist, and entrepreneur focused on building sustainable ecosystems for independent musicians. He is the Co-

founder of How2Listen, a nonprofit platform piloting in the Pacific Northwest that provides grants, community programming, and strategic resources to support artists beyond traditional industry models.

Pinder is a former A&R for Aftermath Records working alongside Dr. Dre, and previously served as Director of New Technology at Venice Music, where he helped explore new distribution and direct to fan opportunities for independent artists. He also worked as a curator at Pandora, shaping music discovery and audience engagement across multiple genres.

In addition to his executive work, Pinder is an active recording artist and songwriter collaborating across hip hop, soul, and global markets. His perspective bridges creativity and infrastructure, focusing on how experienced musicians can expand ownership, strengthen fan relationships, and build careers that are both culturally impactful and financially sustainable. He is known for translating complex industry shifts into practical strategies artists can immediately apply.

Ryker

Ryker, born in Washington, is an artist manager recognized for her ability to build artists and
brands from the ground up. With nearly a decade of experience across live music and artist
development, she continues to operate as both a talent buyer and festival curator while leading
her management company, directINFLUX.
As a manager, Ryker blends brand development, audience strategy, and long-term vision —
positioning artists not only for visibility but for sustainability in an evolving music landscape.
Alongside her management work, she continues to book talent, produce festivals, and host
educational workshops and panels that highlight culture and community.
Through directINFLUX, Ryker has spearheaded creative campaigns and activations, from the
collaborative Line Leaders mixtape series to innovative brand partnerships. Guided by resilience,
creativity, and a deep understanding of artist identity, Ryker continues to define her path as a
manager while contributing to the growth of live music and the broader industry.

Good to know

Highlights

  • 5 hours
  • In person
  • Doors at 11:40 AM

Refund Policy

No refunds

Location

KEXP

472 1st Avenue North
Seatte, WA 98109

Organizer

HaveUHeard!?

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$150.00

Feb 28 | 12:00 PM PST
Reserve a spot