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The Pipeline: Creating More Than Content

Boundary-pushing creativity, brand identity, visual storytelling, content strategy & audience connection.
Featuring Jon Salmon, Dawit Borrows, and Abdul Kassamali with moderation by award winning filmmaker, director, and musician LIVt
  • KEXP
  • September 26th from 12pm to 5pm PST
  • 25 person capacity

Overview

This is The Pipeline is a workshop series that brings high-level industry professionals back home to Seattle, reconnecting the Washington music scene with those who began their careers here or stayed while building at the highest levels of the industry.

This session focuses on creating more than content, exploring how artists, filmmakers, directors, and visual creatives use storytelling, identity, and bold creative choices to build worlds that people recognize, remember, and connect with.

This is not a beginner content workshop, and it is not a conversation about chasing trends or simply posting more. It is an advanced discussion around visual storytelling, creative risk-taking, brand identity, intentional content, and building an audience through a world that feels distinctly your own.

The Pipeline is a five-hour, limited-capacity deep dive featuring professionals actively shaping modern music at the highest levels of the industry.

This is designed to be interactive. Participants will have the opportunity to engage in real conversation about their specific situation. Attendance is capped at 25 participants to protect depth, focus, and real conversation.

This is a participatory room. Come prepared to engage:

What We’ll Cover

  • Building a brand identity people can recognize and understand
  • Pushing creative boundaries beyond traditional artist content
  • Using visual storytelling to build a world around your music
  • Creating content with intention, not just consistency
  • Developing a visual language that carries across platforms
  • Turning viewers into an audience that actually cares
  • Balancing creativity, authenticity, and strategy
  • Building content systems that can evolve as your career grows

Breakout Session 1: The Power of Visual Storytelling

Guest Speaker: Abdul Kassamali

Focus

How powerful visuals communicate story, emotion, and identity—and turn everyday content into something people remember.

Topics Covered

  • Finding the story before deciding how to shoot it
  • Turning music, personality, and perspective into compelling visuals
  • Creating cinematic work without losing authenticity
  • Using limitations as a creative advantage
  • Creating visuals that leave an impression beyond the first watch

BREAKOUT SESSION 2: Pushing the Creative

Guest Speaker: Jon

Focus

How to push beyond predictable artist content and create visuals that feel original, intentional, and impossible to ignore.

Topics Covered

  • Breaking away from traditional performance and rollout content
  • Taking creative risks while still serving the artist and their identity
  • Drawing inspiration from outside of music and social media
  • What commercial work can teach artists about creative execution
  • Developing a visual point of view instead of chasing trends

BREAKOUT SESSION 3: Building the World

Guest Speaker: Dawit

Focus

How artists turn individual creative ideas into a recognizable world that builds identity, connection, and long-term audience growth.

Topics Covered

  • Turning an artist’s music, personality, and perspective into a visual identity
  • Creating a world instead of a collection of disconnected posts
  • Building rollouts where each piece of content strengthens the larger story
  • Using repetition, symbols, environments, and recurring ideas to establish identity
  • How being visibly different creates curiosity, conversation, and social growth

Agenda

12:00PM – 12:30PM – Opening Remarks

12:30PM – 2:00PM
THE POWER OF VISUAL STORYTELLING

Abdul Kassamali & LIVt

Storytelling, emotion, and intentional filmmaking.

15 Minute Break

2:15 PM – 3:45 PM
PUSHING THE CREATIVE

Jonathan Salmon & LIVt

Creative risk, experimentation, and breaking visual conventions.

15 Minute Break

4:00 PM – 5:30 PM
BUILDING THE WORLD

Dawit Borrows & LIVt

Artist identity, visual language, and building a world people want to follow.

Lineup

LIVt | Moderator

LIVt is a Washington-born R&B and hip-hop artist, filmmaker, writer, and director who builds the visual worlds surrounding her own music. Through filmmaking and music, her work blends the culture and character of the Pacific Northwest with heartfelt storytelling, humor, vulnerability, and the timeless influence of Black culture.

Abdul Kassamali

Abdul Kassamali is a Seattle-based film producer and founder of Hrvst Studios, creating branded and narrative work rooted in the Pacific Northwest. His recent credits include Brooks Running, FIFA, and the Seattle Seahawks, alongside music and visual projects for artists. His work has earned a Golden ADDY and the 2026 Mayor’s Film Award for Outstanding Achievement in Film.

Jonathan Salmon

Jonathan Salmon is a filmmaker whose work blends comedy, culture, and realism to create highly shareable, spontaneous visual storytelling. He has directed campaigns and digital content for Apple, Amazon, HBO, Complex, Highsnobiety, and Hypebeast, collaborating with artists and talent including Vince Staples, Sango, Zack Fox, and Venus Williams. His work has also been recognized by Palm Springs ShortFest, Short of the Week, Director’s Library, and the 1.4 Awards.

Dawit Borrows

Dawit Borrows is a visual storyteller working across filmmaking, photography, design, and artist development. With a background in Design Engineering and Sociology, he combines creativity with strategy to build distinct artist identities, visual systems, products, and rollouts.

Good to know

Highlights

  • 5 hours
  • In person
  • Doors at 11:40 AM

Refund Policy

No refunds

Location

KEXP

472 1st Avenue North
Seatte, WA 98109

Organizer

HaveUHeard!?

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$150.00

Sept 26th | 12:00 PM PST

Reserve a spot