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The Pipeline: Producing More Than Placements

Visual brand systems, early monetization, strategic team building, digital strategy at industry scale & momentum that compounds.

Overview

This is The Pipeline! A workshop series that brings high-level industry professionals back home to Seattle, reconnecting the Washington music scene with those who began their careers here or stayed while building at the highest levels of the industry.

This session focuses on the producers, engineers, and creatives behind the records. Exploring what it actually takes to build lasting careers in music beyond placements, moments, or trends.

This is not a beginner beat workshop, and it is not a shortcut conversation about going viral. It is an advanced discussion around consistency, taste, collaboration, sonic identity, and the habits that create long-term value in the music industry.

Most producer conversations stay surface-level, focusing on plugins, placements, or quick tactics. This is different.

The Pipeline is a five-hour, limited-capacity deep dive featuring professionals actively shaping modern music at the highest levels of the industry.

This session features Jake One, Jordan Santana, Basskids, and is Moderated by Nima Skeems.

Attendance is capped at 25 participants to protect depth, focus, and real conversation.

This is a participatory room. Come prepared to engage.

Producers / Engineers / Creatives

  • Your EPK, list of credits, and creative materials easily accessible
  • A beat pack, standout record, session work, or examples of your production ready to share if called upon
  • The ability to clearly articulate your sound, strengths, creative identity, and long-term direction

 

Managers / Industry Professionals

A clear overview of the artist(s), producer(s), or creative project(s) you’re building

  • A short bio, résumé, or professional profile outlining your experience and focus
  • The ability to articulate the lane, ecosystem, or talent you’re aiming to develop or work within

Not everyone will be reviewed — but everyone should be prepared.

What We’ll Cover
  • Building value beyond placements, moments, or trends
  • Developing sonic identity, taste, and creative worldbuilding
  • How consistency creates long-term opportunity
  • Building collaborative relationships that lead to repeat work
  • How records, reputation, and reliability shape industry perception
  • Creating work with staying power in a fast-moving industry
  • Navigating growth, longevity, and evolving as a creative professional

Agenda

12:30 PM – 2:00 PM

STAYING POWER

Jake One | Guest Speaker
Moderated by Nima

Longevity, adaptability, and relevance.

15 Minute Break

2:15 PM – 3:45 PM

WHERE CONSISTENCY CREATES OPPORTUNITY

Jordan Santana | Guest Speaker
Moderated by Nima

Consistency, trust, and momentum.

15 Minute Break

4:00 PM – 5:30 PM

SONIC WORLDBUILDING

Basskids | Guest Speaker 
Moderated by Nima

Identity, culture, and worldbuilding.

Lineup

Jake One

Jake One is a Grammy-nominated producer and songwriter whose work has helped define modern hip-hop for more than two decades. His credits include Kendrick Lamar, Drake, J. Cole, Rick Ross, Future, De La Soul, and many more, establishing him as one of Seattle’s most influential music exports.

Jordan Santana

Jordan Santana is a Seattle-based recording engineer, DJ, and multi-disciplinary creative. His credits include Macklemore, Charlieonnafriday, Samara Cyn, Travis Thompson, and others, reflecting a career built through consistency, adaptability, and creating value in every room he enters.

Basskids

Basskids is a producer, DJ, and cultural curator whose work spans music, fashion, live experiences, and community. His production credits include artists such as Lotto Savage, Veeze, Big Sad 1900, and Lil Bean, while his broader creative work has helped establish a distinct world rooted in sound, culture, and identity.

Nima | Moderator

Nima is an producer, creative strategist, and community builder who has spent years investing in Seattle’s creative ecosystem. Through Ruby Room Studios and his work developing artists and creative communities, he has helped create opportunities for countless emerging musicians throughout the Pacific Northwest.

Good to know

Highlights

Refund Policy

No refunds

Location

KEXP

472 1st Avenue North
Seatte, WA 98109

Organizer

HaveUHeard!?

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$150.00

June 7th | 12:00 PM PST