The Pipeline: Turning attention into leverage
- KEXP
- Feb 28 from 12pm to 5pm PST
- 25 person capacity
Overview
Most workshops stay surface-level, focusing on beginner topics, general motivation, or broad advice. This is different.
The Pipeline is a five-hour, limited-capacity deep dive with professionals who actively work with some of the largest artists in the industry — across management, digital strategy, ecommerce, touring, distribution, production, visual direction, and more.
The session features Pinder Songs, Eitan Schorr, and Ryker, with real-time perspective from Oblé Reed.
Attendance is capped at 25 participants to protect depth, focus, and real conversation.
This is a participatory room. Come prepared to engage.
Artists / Producers
- Your EPK ready (digital and accessible)
- One song ready for review if called upon
- The ability to clearly articulate your project, positioning, and goals
Managers / Industry Professionals
- A clear overview of the project(s) you’re building or intend to build
- A short bio, résumé, or professional profile outlining your experience, focus, and interests
- The ability to articulate what kind of artist, team, or lane you’re aiming to work in
Not everyone will be reviewed — but everyone should be prepared.
What We’ll Cover
- How the industry reads artists
- Visual brand systems that create clarity and confidence
- Social and digital strategy evaluated at industry scale
- When monetization actually changes how you’re treated
- Strategic team building and timing
- Turning early wins into momentum that compounds
Agenda
12:00 PM – 1:30 PM
BREAKOUT SESSION 1: How the Industry Reads Artists
Focus: How artists are interpreted — before meetings, before advocacy, before deals.
15 Minute Break
1:45 PM – 3:15 PM
BREAKOUT SESSION 2: From Attention to Conviction
Focus: Why most attention never becomes belief — and how digital and social strategy are evaluated at industry scale, not creator scale.
15 Minute Break
3:30 PM – 5:00 PM
BREAKOUT SESSION 3: Applying Leverage in Real Time
Focus: How belief turns into real decisions while momentum is still fragile. With real-time perspective from Oblé Reed
Lineup
Eitan Schorr
Eitan has collaborated with artists across all genres—including PARTYNEXTDOOR, Drake, Mike Posner, DJ Snake, Galantis, Kehlani, Lil Durk, Rod Wave, Chuckyy, Lazer Dim 700, Don Toliver, YoungBoy Never Broke Again, Dave Blunts, Bossman Dlow, and many more—contributing to their careers through a wide range of efforts spanning marketing strategy, release planning, brand development, tour management, project execution, and audience growth.
He founded Plugintheox Management, where he developed data-driven strategies that led to over 100 million streams and secured major investments and brand partnerships for clients. His experience spans roles at Artist Publishing Group, where he played a key role in marketing for #1’s with Kehlani, Jackboys (Travis Scott & Don Toliver), and YoungBoy Never Broke Again. He also worked at Work of Art Management with Mike Posner, supporting brand development and project execution.
Eitan blends creative innovation with analytical precision, consistently delivering results through standout campaigns, strategic partnerships, and immersive artist experiences.
Pinder Songs
founder of How2Listen, a nonprofit platform piloting in the Pacific Northwest that provides grants, community programming, and strategic resources to support artists beyond traditional industry models.
Pinder is a former A&R for Aftermath Records working alongside Dr. Dre, and previously served as Director of New Technology at Venice Music, where he helped explore new distribution and direct to fan opportunities for independent artists. He also worked as a curator at Pandora, shaping music discovery and audience engagement across multiple genres.
In addition to his executive work, Pinder is an active recording artist and songwriter collaborating across hip hop, soul, and global markets. His perspective bridges creativity and infrastructure, focusing on how experienced musicians can expand ownership, strengthen fan relationships, and build careers that are both culturally impactful and financially sustainable. He is known for translating complex industry shifts into practical strategies artists can immediately apply.
Ryker
brands from the ground up. With nearly a decade of experience across live music and artist
development, she continues to operate as both a talent buyer and festival curator while leading
her management company, directINFLUX.
As a manager, Ryker blends brand development, audience strategy, and long-term vision —
positioning artists not only for visibility but for sustainability in an evolving music landscape.
Alongside her management work, she continues to book talent, produce festivals, and host
educational workshops and panels that highlight culture and community.
Through directINFLUX, Ryker has spearheaded creative campaigns and activations, from the
collaborative Line Leaders mixtape series to innovative brand partnerships. Guided by resilience,
creativity, and a deep understanding of artist identity, Ryker continues to define her path as a
manager while contributing to the growth of live music and the broader industry.
Good to know
Highlights
- 5 hours
- In person
- Doors at 11:40 AM
Refund Policy
Location
KEXP
Seatte, WA 98109
Organizer
